Insights

Rovi White Paper: The Business Case for Improving Search Functionality

Posted on April 19, 2016

Rovi recently released a new white paper targeting content and service providers that makes a compelling argument for giving subscribers better search features.

Produced in conjunction with VOD Professional using a combination of data from a recent Rovi survey of over 4,500 pay-TV viewers worldwide along with an evaluation of currently-deployed solutions, the white paper answers these questions and more:

  • How much time do subscribers spend every day looking for content to watch?
  • Do subscribers prefer to do their own search or to rely on personal recommendations?
  • How likely are subscribers to extend their pay-TV contracts if they are offered improved search functionality?

The white paper also includes a ROI calculator that can help demonstrate the value of search for companies in certain business scenarios.

Download the free white paper now.  

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