Rovi Study Puts Oscars Viewership in the Spotlight
Posted on March 7, 2016
Rovi today released findings from data collected during the telecast of the 88th annual Academy Awards, which took place on Sunday, February 28 on ABC.
When same-day ratings for the Oscars were released, Nielsen reported a total viewing audience of 34.4 million – an 8-year low and the third lowest on record.
Rovi’s analysis examined the behavior of those viewers, revealing:
- The audience steadily grew during and after show host Chris Rock’s monologue, reaching peak viewership after the first hour of the show, followed by a sustained decline
- On average, 3.5 percent of the live viewing audience tuned out during each commercial break
- Just 32 percent of the total number of viewers who tuned in to the linear broadcast stuck around to see Brie Larson, Leonardo DiCaprio and Spotlight win their awards
Get the details. Download the infographic now:
Oscars Lose 70 Percent of Audience During Broadcast PDF | PNG